In today’s market buying the tools to look professional is easy but being a professional is a different matter.
Accredited photographers have to adhere to a minimum standard, demonstrate their skills by portfolio submission with regular reviews and similar to other professions they also have to participate in ongoing professional development/training to ensure they stay abreast of technology plus business and legal requirements.
Accreditation helps the photographer to maintain a viable business but more importantly it is there to protect the customer and ensure they get the standard, service and protection they are entitled to.
Accredited photographers are required to adhere to a strict code of ethics that prohibits unethical marketing or sales techniques with a requirement to advise a client if they are not qualified to undertake a project.
For more info check out www.aipp.com.au